• Wait No More, This Is the Year Small Businesses Must Develop Mobile Apps –

    Mobile App Development

    Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, the rising cost of custom app developers […]

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  • The Real Truth of Email Marketing, and How You Can Maximize It.

    Mobile Marketing

    Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to dollar-for-dollar investments, no other marketing channel beats email. Still, brands can’t expect to hash out lackluster email campaigns, hit the send button, and then just wait for the money to roll in. Launching […]

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  • Boost Your App Engagement with These 7 Tricks More is not necessarily better.

    App Marketing, Customer Experience, Mobile App Marketing, Mobile App Promotions

    Having tons of new people downloading your app feels great. But it isn’t all about numbers, especially when your app has a poor retention rate. A sign up or an app download doesn’t (always) mean the user will engage with your app in future. Only 14% of new users return after initial download and only […]

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  • Considering Video Marketing?

    Mobile App Marketing, Social Media Hacks

      Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these common video marketing mistakes, your videos will perform much […]

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  • What Product Managers Are Focused On In 2018

    Product Management

    [$title] Now more than ever, PMs at every level bring value to their product and beyond. The deep understanding PMs have of their customer base helps drive decisions across their organizations, which means they often look outside of their field to help drive strategy. So what are the best in product management thinking about in […]

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  • How Retailers Can Use Customer Experience to Compete with Amazon

    Customer Experience, Loyalty & Retention, Retail

    [$title] There’s no denying it—Amazon is the big kid on the retail block. They push the envelope for what’s possible and expected of retailers. The effects Amazon has had on the retail industry are deep; creating industry-wide shifts in the wake of their innovations. Two-day shipping turned into same-day shipping and now in-store shoppers don’t […]

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