• Wait No More, This Is the Year Small Businesses Must Develop Mobile Apps –

    Mobile App Development

    Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, the rising cost of custom app developers […]

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  • The Real Truth of Email Marketing, and How You Can Maximize It.

    Mobile Marketing

    Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to dollar-for-dollar investments, no other marketing channel beats email. Still, brands can’t expect to hash out lackluster email campaigns, hit the send button, and then just wait for the money to roll in. Launching […]

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  • Four Steps To Customer Retention Experts Reveal Mobile Tricks You Need To Know

    App Marketing, Mobile App Development

    In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app. What many don’t realize is that customer churn […]

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  • 6 Steps to Stronger Customer Loyalty

    App Marketing, Customer Experience, Mobile App Development

    Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. But one major component holds the key to earning and solidifying customer […]

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  • Boost Your App Engagement with These 7 Tricks More is not necessarily better.

    App Marketing, Customer Experience, Mobile App Marketing, Mobile App Promotions

    Having tons of new people downloading your app feels great. But it isn’t all about numbers, especially when your app has a poor retention rate. A sign up or an app download doesn’t (always) mean the user will engage with your app in future. Only 14% of new users return after initial download and only […]

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  • Considering Video Marketing?

    Mobile App Marketing, Social Media Hacks

      Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these common video marketing mistakes, your videos will perform much […]

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