16 Reasons To Go Mobile in 2016 – As if you didn’t already know this.
- A staggering 1.4 billion smartphones were sold in 2015 (App Annie).
- More than 3 billion people worldwide now use the internet (Time), and 80 percent of them access it from smartphones (Smart Insights).
- Of the 1.8 hours average users spend online on their smartphones each day, mobile apps account for 89 percent of this media time (Social Media Today).
- The mobile ecosystem provided almost 17 million jobs in 2015 (GSMA).
- The mobile industry generates $3.1 trillion in annual revenue — a whopping 4.2 percent of global GDP (App Annie). This figure will likely balloon to $3.7 trillion by 2020 (GSMA).
- The majority of growth in digital media time is now being generated by the use of mobile devices, with desktop computers increasingly becoming a secondary device (Marketing Land).
- By 2018, 8 in 10 email users will likely access their email accounts from their mobile devices (emailmonday).
- The average consumer checks his or her smartphone 46 times a day (App Annie).
- More than 50 percent of people immediately pick up and begin using their smartphones after they wake up (ExpressPigeon).
- New markets are key to mobile growth, with more than 2.5 billion people in the developing world connected to the internet through mobile devices last year (GSMA).
- Wearables promise to expand the mobile market. From connected watches to wristbands, 78.1 million wearable devices shipped in 2015 (International Data Corporation).
- More than 4.8 billion people globally are expected to use a mobile phone by the end of 2016 (CNBC).
- In 2015, iOS users downloaded 25 billion apps, and Android users downloaded 50 billion (Business of Apps).
- Around 88 percent of customers who search for local businesses online will actually visit or call these businesses within a day (Social Media Today).
- Nearly 80% of enterprise mobile apps are abandoned after their first use (SAP).
- The global enterprise mobility market will be worth as much as $140 billion by 2020 (NASSCOM).
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