App Marketing

  • Boost Your App Engagement with These 7 Tricks More is not necessarily better.

    App Marketing, Customer Experience, Mobile App Marketing, Mobile App Promotions

    Having tons of new people downloading your app feels great. But it isn’t all about numbers, especially when your app has a poor retention rate. A sign up or an app download doesn’t (always) mean the user will engage with your app in future. Only 14% of new users return after initial download and only […]

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  • Leverage Programmatic Video to Monetize Your App

    App Marketing, Growth

    [$title] According to a recent comScore report, recent digital growth has been completely mobile. With 70% of digital media time being spent on mobile these days, mobile video content plays a crucial role in driving the digital growth story. By 2020, it’s being projected, 75% of mobile traffic will be driven by video (Cisco study). […]

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  • 5 Points To Know Before Scaling Your App’s User Base

    App Design, App Marketing

    Do you have a new app that’s adding users, getting positive reviews, and generating attention? Are you trying to figure out what comes next? In most cases, the next goal is to significantly grow the user base and achieve scale. However, “buzz” doesn’t necessarily mean your app is ready to scale. AJ Yeakel perfectly defines […]

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  • Optimize Your Shopping App for Peak Season: 3 Tips from JCPenney

    App Marketing, Customer Experience

    Mobile as a channel is growing in importance for the retail industry. According to Forrester, nearly all smartphone users—4 in 5—use shopping apps. And most of those who do use them really frequently—1 in 3 use them always or often. To help retailers prepare for the busiest (mobile) shopping season of the year, we hosted […]

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  • How to Write Better Social Media Posts

    App Marketing

    [$title] Cutting through the noise on social media isn’t easy. More brands are creating and sharing content now than ever. Plus, social network algorithms (particularly on Facebook) are increasingly clamping down on organic reach. Indeed, it’s a hostile world out there, and only the best posts rise to the top. Does that mean you should […]

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