App Marketing

  • Optimize Your Shopping App for Peak Season: 3 Tips from JCPenney

    App Marketing, Customer Experience

    Mobile as a channel is growing in importance for the retail industry. According to Forrester, nearly all smartphone users—4 in 5—use shopping apps. And most of those who do use them really frequently—1 in 3 use them always or often. To help retailers prepare for the busiest (mobile) shopping season of the year, we hosted […]

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  • How to Write Better Social Media Posts

    App Marketing

    [$title] Cutting through the noise on social media isn’t easy. More brands are creating and sharing content now than ever. Plus, social network algorithms (particularly on Facebook) are increasingly clamping down on organic reach. Indeed, it’s a hostile world out there, and only the best posts rise to the top. Does that mean you should […]

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  • How to Make Big Data Equal Big Results

    App Marketing

    [$title] We develop blindness towards all sorts of advertising. When first introduced online, banner ads achieved a 50-90% CTR. Now the majority of people can’t stand them. Marketing effectiveness demands a change. It’s not so much that various methods of marketing are inherently ineffective. It’s just that people get used to them, so marketers need […]

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  • Trend Reversals

    App Marketing

    [$title] In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests, according to a January 2017 […]

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  • Do Blogs Make Money? Yes!

    App Marketing

    [$title] Last year, celebrity gossip blogger Perez Hilton (Mario Lavandeira) earned an astonishing $15,000 in daily income, as his website gained a value of $2.66 million. Tech Crunch, starting out as a blog, has become a viable brand, worth $10.82 million. Blogging has become an industry in itself. Once upon a time it was a […]

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