Mobile App Marketing

  • Mobile-Website or Mobile App?

    Mobile App Marketing

    Deciding between whether to start with a mobile-friendly website or a native application is like deciding which came first – the chicken or the egg. Deciding which should come first can be quite difficult, as there are so many important considerations that need to be taken into account. This article will explore the differences between […]

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  • The State of Mobile Programmatic

    Mobile App Marketing

    The State of Mobile Programmatic There’s no arguing that programmatic is now well-established when it comes to desktop – but, in spite of all the buzz of recent years, how much is programmatic really a big deal on mobile today? With our Programmatic Summit taking place later this month, we put that very question to some of the event’s […]

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  • Can You Name The Most Effective Form of Marketing? Hint: It Rhymes with Mobile, and It's Also the Least Intrusive.

    Mobile App Marketing, Mobile App Promotions, Social Marketing Tips

    Everyone hates intrusive and annoying marketing. When the web was recognized as a future marketing medium about a decade or so ago, the entire industry started filling up sites with huge, ugly, intrusive banner ads – yahoo! anyone? Then came along google which provided contextual advertising and we know where google and yahoo are today. […]

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  • 10 mobile applications statistics that marketers will love.

    App Marketing, Mobile App Marketing

    One should consider in the market that what is happening and, even more critical, why it’s going on. It’s additionally vital to recognize what these insights intend to advertisers. As an advertiser myself; I observe that having extra setting about the scene can be useful. To that end, how about we take a gander at […]

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  • Mobile App Marketing Means More than Simply Using A Phone It means reaching more customers, and more revenue

    Mobile App Development, Mobile App Marketing

    Smartphones and tablets are “the manifestation of a much broader shift to new systems of engagement… [with] customers, partners and employees,” Forrester said in the 30-page report. “To remain vital in this business technology reformation, CIOs must step up and work with other executives to establish an office of the chief mobility officer to implement […]

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