Social Marketing Tips

  • Evaluating Your Email Marketing Campaign

    Social Marketing Tips

    “Everyone wants to optimize her email marketing but what do you do when your campaigns aren’t pulling as well as you need them to?” “Looking at the metrics is the first step but translating the numbers into an actionable solution can be harder. This is where a critical assessment of your email marketing campaign makes […]

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  • How to integrate email marketing with social media

    Social Marketing Tips

    Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and […]

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  • The Six Secrets of Storytelling In the Digital World

    Social Marketing Tips

      Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with deeper meaning. This hardwiring helps our brain understand, contextualize and retain details about the world around us. For that reason alone, it is only logical that good stories can also function as potent […]

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  • Can You Name The Most Effective Form of Marketing? Hint: It Rhymes with Mobile, and It's Also the Least Intrusive.

    Mobile App Marketing, Mobile App Promotions, Social Marketing Tips

    Everyone hates intrusive and annoying marketing. When the web was recognized as a future marketing medium about a decade or so ago, the entire industry started filling up sites with huge, ugly, intrusive banner ads – yahoo! anyone? Then came along google which provided contextual advertising and we know where google and yahoo are today. […]

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