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    Trend Reversals

    App Marketing

    [$title] In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests, according to a January 2017 […]

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  • Do Blogs Make Money? Yes!

    App Marketing

    [$title] Last year, celebrity gossip blogger Perez Hilton (Mario Lavandeira) earned an astonishing $15,000 in daily income, as his website gained a value of $2.66 million. Tech Crunch, starting out as a blog, has become a viable brand, worth $10.82 million. Blogging has become an industry in itself. Once upon a time it was a […]

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    Hand Delivery of Geo Targeted Marketing

    App Marketing

    [$title] One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS signals. Believe it or not, location-based technology is […]

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    How Apartment Marketing Has Changed

    App Marketing

    [$title] You are most likely familiar with the acronym SEO, which, as you probably know, has long been defined as “Search Engine Optimization.” However, there’s a more recent movement that defines it as “Search Experience Optimization.” With this new outlook, the user is king. The mission of behemoth search engine Google is to deliver its […]

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    Using Your Online Presence to Drive Offline Sales

    App Marketing

    [$title] By: Tom Swanson Do you own a traditional business with a physical location? Do you have an online presence to go along with it? If so, your website can serve dual purposes for your business: it can be an additional source for your customers to shop and buy your products and services, or it […]

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