Mobile Theming

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    The State of Mobile Programmatic

    Mobile App Marketing

    The State of Mobile Programmatic There’s no arguing that programmatic is now well-established when it comes to desktop – but, in spite of all the buzz of recent years, how much is programmatic really a big deal on mobile today? With our Programmatic Summit taking place later this month, we put that very question to some of the event’s […]

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    How Video Advertising Works

    Mobile App Development

    Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics. In today’s post, I’m going […]

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    How to integrate email marketing with social media

    Social Marketing Tips

    Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and […]

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    The Six Secrets of Storytelling In the Digital World

    Social Marketing Tips

      Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with deeper meaning. This hardwiring helps our brain understand, contextualize and retain details about the world around us. For that reason alone, it is only logical that good stories can also function as potent […]

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    Apple Puts The “don’t work, don’t sell” to the App Store

    Mobile App Development

    Apple will next week start removing non-functioning and outdated apps from the App Store, in an attempt to make it easier for users to find the apps they are looking for. The process will begin on 7 September, and applies across all categories on the Store. Apple says it is looking for apps that ‘no longer function as intended, […]

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